OTT platforms are gaining users at a fast pace these days.
An environment has been created where content can be enjoyed regardless of location.
However, as subscription fees keep rising and extra costs are added,
more users are looking at ad-supported free services.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
How did OTT services begin?
OTT platforms evolved by replacing cable TV with online streaming.
Thanks to mobile and tablet accessibility,
the user base grew rapidly.
Especially as people spent more time at home during COVID-19,
OTT viewership expanded significantly.
The appeal and limits of OTT services
OTT allows users to watch what they prefer on demand.
Multiple OTT platforms release new shows and movies regularly.
But there are downsides as well.
Rising subscription prices and extra payments for certain content can be disappointing.
Subscription cancellations are also increasing.
What are free streaming services?
Ad-supported streaming offers free access to users.
Viewers enjoy various genres without paying.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
It balances cost savings and profitability.
Growth reasons of FAST Platform FAST services
FAST represents a growing streaming movement.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New services like KT’s “Gi Live” are becoming attractive options.
More genres mean broader appeal.
In conclusion
Cost pressure drives users toward free platforms.
Comparing services and choosing what fits your lifestyle can be enjoyable.
We can expect streaming services to become even more diverse and accessible.